A young blonde American executive has landed herself into a pan of trouble via social media. Tweeting on her handle, Justine Sacco broke the hearts of many and stoked a tweetersphere fire that is raging all around her. The end result, she got herself fired from her job.
The racist tweeted joke read ‘Going to Africa. Hope I don’t get AIDS. Just Kidding. I’m White!’. Justine tweeted the joke as she was boarding a flight from America to South Africa. As the tweet created an online furore, Justine was blissfully ignorant of the effect of her statement as she was in the air. On landing, she found out she had been sacked.
More than 65% of AIDS sufferers are in Africa, but that does not mean that simply going to Africa will infect you with AIDS. The move by Justine was seen as a reinforcement of the typical American stereotype of the continent.
Reactions from various quarters and the media pressure applied on her employing company led to Justin’s sacking. You may say ‘good riddance’ to a foolish girl. Her company described her as ‘decent at core’, but I am sure we all doubt that.
People on tweeter expressed their disgust at her tweet in various forms. Some opened mock-twitter accounts and went on to tweet some dumb stuff in satire. Others went openly abusive from their shock at the executive’s opinion. One view reads ‘’Are you even real?!? This is utterly ghastly on so many levels.’ A close scrutiny of Justine’s twitter history reveals a person who is either mentally disturbed or simply an ignorant girl filled with selfishness and illusions of grandeur.
What goes around comes around after all. In January, the girl had tweeted that she wondered if she could be sacked for what she tweets while drunk. In a self fulfilling prophesy come true, she has now been sacked for tweeting while intoxicated with her illusions of self. One even wonders how she got the job in the first place.