In repercussion to immense pressure led by some activist groups and consumers, General Mills has agreed to stop using genetically modified ingredients from its original Cheerios cereal. However, the oats, a ingredient in the Cheerios cereal as such never contained genetically modified organisms (GMO’s), but now reports show that the company is bringing changes to its sourcing. Now Cheerios only uses non-GMO cane sugar instead of the beet sugar, said a spokesperson Mike Siemienas. In a further talk he added “The change was made “many weeks” ago. We do value our Cheerios fans and we do listen to their thoughts and suggestions.”
Some consumers were reported to have health concerns over the use of GMOs, even though as on date there is a very little scientific proof that GMOs are not safe. The action has resulted into a greater victory of anti-GMO activist groups and their continuous efforts of putting pressure on American food makers have churned out good results.
Whole Foods is the first grocery chain to act on this and has requested many suppliers to label their products which contain GMO by 2018. Chiptole and Kashi are also in the queue to act on this GMO matter.
A statement from the company comes out like “For our other (non-organic) cereals, the widespread use of GM seed in crops such as corn, soy, or beet sugar would make reliably moving to non-GM ingredients difficult, if not impossible.”
Todd Larsen, corporate responsibility director at Green America said “This is a big deal. Cheerios is an iconic brand and one of the leading breakfast cereals in the U.S. We don’t know of any other example of such a major brand of packaged food, eaten by so many Americans, going from being GMO to non-GMO.”
In accordance to the taste of the cereals, Mike Siemienas said “Cheerios remains the same great-tasting, wholesomely good cereal that’s been a family favorite for years.”