The old and common retailer or business rule that the customer is always right is not always right nowadays. That thinking is not applicable anymore these days. Read for yourself the top 5 reasons why this rule is not right anymore.
- This makes employees miserable.
The “Customer is always right” maxim only favors the customers unfairly. This is bad news because as how Gordon Bethune mentioned, this only contributes to the bitterness among the employees. It simply is counter-productive. Just because a customer purchases something from a store does not give him or her the right to abuse the employee verbally, emotionally or physically.
- This offers harsh customers an opportunity to take advantage.
Abusive customers can utilize the saying “Customer is always right” to demand whatever the feel like. It clearly and eternally states that customers are always right by definition. They are right no matter what thus this somehow gives them the privilege to abuse the kindness and patience of the store’s employees.
- Not all customers are good for the business.
Usually, people believe that the better it is to have more customers. But that is not the case. Some customers are bad for the enterprise. If they treat the employees badly this will affect his or her performance and thus in turn destroys the business somehow.
- This produces an awful customer service.
Whenever an employee is put first, he or she places the customers first thus it is essential to assure the satisfaction of the employees.
- Simply put, some customers are just wrong.
Employees do not have to suck up to their customers all the time. They are is still human, capable of committing mistakes.
The saying “The customer is always right” was first coined by Harry Gordon Selfridge in 1909. He was the founder of the Selfridge’s department store located in London. This phrase is basically used in business deals to assure the customers of a good service or product that they are offering. But this does not always applied as explained above.