Why Nutella Is So Addictive That Thieves Have Turned To Stealing It
The incidence of crimes related to Nutella is increasing. This year, Columbia University was at the center of an incident where it was found out that the university was spending $6,000 weekly on the sweet stuff on one cafeteria. Students consumed 100 pounds of Nutella daily. Just weeks later, thieves stole 5.5 metric tons of the super addictive snack worth $20,000 from a parked truck. There are some facts that could help you appreciate the value and addiction of the public to Nutella.
First is that Hitler and Napoleon are responsible for the spread of Nutella. To win the Napoleonic wars, king napoleon tried to freeze British commerce. He put in place a continental blockade that resulted in the prices of chocolate skyrocketing.Piedmontese chocolatiers came up with a solution to stretch their supply as much as possible by adding chopped hazelnuts to chocolate. This led to production of a paste called ‘gianduia’. A century late during World War II, chocolate became scarce again. An Italian pastry maker called Pietro Ferrero turned to the hazelnut addition method and produced Pasta Gianduja which was later renamed ‘Nutella’ in 1964.
Nutella has been called the breakfast of champions and one jar of Nutella is sold every 2.5 seconds. Compare this with the birth of one person in the world every 8 seconds. The snack is available in more than 75 countries and the total volume sold could be spread to cover more than 1000 soccer fields. Fans of Nutella are by the millions. On Facebook, it rates amongst the pages of president Obama and Coca-cola. The Nutella page has more than 18 million likes.
This may come as a surprise but there is a world Nutella day. The day begun being observed in 2007 and is celebrated every February 5th. The producer of Nutella, Ferrero, tried to end this in 2013 with little success. Nutella has no masking flavor. Lastly, the snack has become so popular in Italy that markets begun offering free Nutella spreads to kids who came with their own piece of bread. This was a highly successful marketing strategy.
With all these factors taken into consideration, it is no wonder that we are addicted to Nutella.